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Titles Sell Books


Titles Sell Books
Judy Cullins 2004 All Rights Reserved

A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the shorter, the better.

A title is part of your book's front cover. Busy buyers including bookstore buyers, wholesalers, distributors and your audiences buy mainly because of the cover. Dan Poynter, author of Writing Nonfiction, says, "The package outside sells the product inside." Make your cover sizzle.

Start with a working title before you write your chapters. Include your topic, your subject and use the book's benefits in your sub title if possible. Here's your ten tips for titles that sell:

1. Create impact for your title-check out print and radio ad headlines. Check out other authors' titles on the bookstore shelves. Your title must compel the reader to buy now.

Which title grabs you? Elder Rage or Care Giving for Dad?

2. Include your solution in your title. Does your title sell your solution? Make sure it answers the question rather than asks one. For instance, Got Minerals?, or Minerals: The Essential Link to Health. Use positive language instead of negative. For instance, Without Minerals You'll Die can be Minerals: The Essential Link to Health.

3. Make it easy for readers to buy. Readers want a magic pill. They want to follow directions and enjoy the benefits the title promises. For example, 1001 Ways to Market Your Books by John Kremer gives at least 1001 ways for authors and publishers to market their books.

4. Expand your title to other books, products, seminars, and services. Make sure that your title will work well with the title of your presentations, articles and press releases you'll need to promote the book. Such seminars and teleclasses titled "How to Write and Sell Your Book- Fast!" and "Seven Sure- Fire Ways to Publicize your Business" come under the umbrella "fast book writing, publishing and promoting."

5. Use original expressions--a way of expressing one idea for your book--yours alone. Sam Horn, author of Tongue F!, puts her special twist on defusing verbal conflict.

6. Include benefits in your subtitle if your title doesn't have any. Specific benefits invite sales. For instance, Marilyn and Tom Ross' Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses.

7. Choose others' book covers in your field as models. Go to your local bookstore with five-colored felt tips pens and paper. Browse the section your book would be shelved on. Choose five book titles and covers that attract you. Photo copy or sketch those, noting the colors, design, fonts, and sizes of fonts. Add other colors you like.

Place the book cover you love near your workstation to inspire you. For the final copy, use professional cover designers if possible.

8. Be outrageous with your book title. People do judge a book by its title. Your reader will spend only four seconds on the front cover and eight seconds on the back cover. It must be so outstanding and catchy that it compels the reader to either buy on the spot or look further to the back cover. Take a risk. Be a bit crazy, even outlandish.

9. Be your strongest salesperson self. Choose the strongest words, benefits, and metaphors to move your audience to buy. Titles do sell books.

10. Include your audience in your title. This gives your book a slant. When your title isn't targeted other famous authors' titles win out. Always make your title clear and make it easy for your audience to recognize they need your book.

Your title and front cover is your book's number one sales tool. Short titles are best, say three to six words. John Gray didn't get much attention with his book "What Your Mother Couldn't Tell You and What Your Father Didn't Know." He shortened it to the now famous, "Men are From Mars, Women are From Venus."

An outstanding title sells books. Make sure to give this part of your book, the number one essential "Hot-Selling Point," some time and effort.

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About the author:

Judy Cullins, 20-year book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast" and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month athttp://www.bookcoaching.com/opt-in.shtml and 140 free articles.




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Laptop Speakers - USB, Portable, Compact, Travel Speaker for PC and Mac - B-Flex 2 Hi-Fi Stereo USB Speaker (Black)

Laptop Speakers - USB, Portable, Compact, Travel Speaker for PC and Mac - B-Flex 2 Hi-Fi Stereo USB Speaker (Black)
Need better sound from your laptop? The stylish new B-Flex 2 is a compact stereo speaker on a USB flex cable for laptops and desktops. Plug and play for PC and Mac with no batteries or wires! Easy to use, great for travel, mp3's, DVD's, presentations, and gaming! Features dual 1 watt digital amps and 2 full range paper cone micro drivers for crystal clear sound. The B-Flex 2 digital circuitry even works on computers without sound cards. The patented flex design allows you to position the speaker for optimum listening enjoyment. The only product of its kind, the B-Flex has been featured in the New York Times, on ABC News, on Gizmodo, and many others. WIRED magazine says the B-Flex 2 Puts laptop speakers to shame. Makes a great gift! A White unit is also available.

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These are just what I needed for my Thinkpad x60s. Now I can finally hear the movies and TV shows I download and watch with iTunes on my laptop while traveling! I recommend this item for anyone who needs a simple and inexpensive way to increase laptop sound when watching downloaded video.

Customer Review: Terrific Little Speaker with Clear, Strong Sound

After reading several dozen consumer reviews describing laptop speakers I puchased this one. You simply plug it into your laptop, or USB hub, swivel the gooseneck to position the speaker where you want, and you've got an excellent speaker that fits in a small laptop utility bag.



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Song list for this video includes:



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Confession Time: I had never heard of Spiderwick until we saw commercials for the movie. I decided it would be a good pull to increase my daughters reading - she is on the Autism spectrum, and her reading interests are usually higher than her reading ability, she becomes discouraged and the book collects dust. I purchased the set with the agreement that only after we finished the books we'd go to see the movie.



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